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The 5 Best Email Outreach Tools for Sales Teams in 2025
Our review of the 5 best email outreach tools helps you personalize at scale and get more replies. Find the right sales outreach tool for your team.
- Sales
- Sales Engagement
Table of contents
- 1. Mixmax
- 2. Outreach
- 3. HubSpot Sales
- 4. Salesforce Sales Engagement
- 5. Apollo
- Bottom line: Best email outreach tools
1. Mixmax
G2 Score: 4.6
[Mixmax](/content/ "Visit Mixmax for productivity tools"/index.html) is a sales engagement tool designed to help your entire revenue team streamline their email outreach activities with personalized sequences, email tracking, email templates, and other features that boost reply rates. It’s available for Gmail and Outlook users.
Unlike related tools, such as Outreach or Salesloft, Mixmax caters not only to SDRs, but also to AEs, CSMs, and Rev Ops professionals.
As a result, platform adoption rates among these employees are higher on average. So the features you’re paying for have a higher ROI.
Here are just a few examples of how each team can use Mixmax to improve email outreach:
- SDRs: Use personalized cold email sequences, engagement data, and one-click scheduling to streamline prospecting and book more meetings with leads.
- AEs: Know when to follow up with real-time data about prospect activity, and create data-driven email sequences to self-generate new pipeline.
- CSMs: Create automated email sequences and strategic workflows for accounts coming up for renewal.
- Rev Ops: Use email outreach data to learn which email sequences, tactics, and templates work best.
- Sales Leaders: Gain a high-level overview of sales activity via Mixmax’s performance trends data.
Overall, Mixmax is the top tool for businesses looking to arm their entire revenue side with effective sales email outreach tools that come in an easy-to-use sales engagement platform.
Features
- Email templates.
- AI email writer/assistant.
- AI email send time recommendations.
- Personalized email sequences.
- Multi-channel sales engagement sequences.
- Integrations with Gmail, Outlook, Salesforce, HubSpot, Slack, and other tools.
Pricing
- Free Plan: Includes calendaring email productivity tools for teams under five.
- SMB: $29 per user per month.
- Growth: $49 per user per month.
- Growth + CRM: $69 per user per month.
- Enterprise: Reach out for a quote.
2. Outreach
G2 Score: 4.3
Outreach is a sales execution platform designed for large SDR teams at enterprise companies that want to streamline prospecting activities to generate more leads.
The platform is great for building and automating cold outreach sequences that use multiple touchpoints, including email, social, and calls.
Features
- Outreach sequence builder.
- Call and meeting scheduler.
- Integrated A/B testing.
- Email templates and snippets.
Pricing
- Outreach Engage Plan: Must reach out to request pricing.
3. HubSpot Sales
G2 Score: 4.4
HubSpot Sales is a sales-focused CRM with email outreach features like email templates, email scheduling, AI email writer, and email tracking.
This option is great for those on a budget who want company-wide CRM functionality.
Features
- Email templates.
- Email tracking.
- Email scheduling.
- AI email writer.
Pricing
- HubSpot CRM: Free CRM with basic email outreach features.
- HubSpot Sales Hub
- Starter: $15 per seat per month.
- Professional: $90 per seat per month.
- Enterprise: $150 per seat per month.
4. Salesforce Sales Engagement
G2 Score: 4.0
Salesforce is known for its highly customizable enterprise CRM, but it also offers a sales engagement platform with email outreach functionality for $50 per user per month.
Features
- Sales cadences.
- Email tracking and scheduling.
- Activity dashboard.
Pricing
- Sales Engagement: $50 per user per month.
5. Apollo
G2 Score: 4.8
Apollo is primarily a sales intelligence and lead-scoring software that helps prospecting reps like SDRs identify and reach out to high-quality leads.
Features
- B2B lead database.
- Lead scoring.
- Basic email sequences.
Pricing
- Free: Limited to 250 emails per day.
- Basic: $45 per user per month.
- Professional: $79 per user per month.
- Organization: $119 per user per month.
Bottom line: Best email outreach tools
If you’re looking for an easy-to-use, comprehensive email outreach tool that works for the entire revenue side of your business, you can’t go wrong with Mixmax.
Rita Melkonian
Rita Melkonian is the content marketing manager @ Mixmax with 8+ years of experience in the world of SaaS and automation technology.